We wandered off West Nanjing Road and stepped straight into a pink daydream: Butterful & Creamorous × Charlotte Tilbury. Soft blush walls, gold trim, glossy cases stacked with jumbo pastries, the whole space feels like dessert dressed as couture. I ordered a pistachio pastry and a fresh-strawberry beauty for my son with drinks; both were as over-the-top as the décor. A sweet local even handed me a Charlotte Tilbury eye-cream sample with purchase (freebies happen, never hurts to smile). It’s an easy must-visit if you love cafés with both taste and looks.
Where it is (and how to get there without thinking)
The café sits along Wujiang Road, just off Nanjing West Road Station, so close you can be unwrapping a pastry before your metro map reloads. Take Lines 2/12/13 → Nanjing West Road, and use Exit 4 (or nearby exits) for the shortest walk; the storefronts along Wujiang are famously photogenic and packed with food.
Helpful address pin: many listings cite No. 269 Wujiang Road, Jing’an District (you’ll also see the collab mentioned at this address in recent café roundups).
What’s the deal with the Charlotte Tilbury collab?
This location leans into a co-branded, pink-on-pink aesthetic, think beauty-counter glam meets viral two-storey bakery vibes. Social posts and recent café guides call out the CT × Butterful tie-in here on Wujiang Road, and yes, it photographs exactly like you expect.
When to go, lines, and hours
It’s popular, expect queues at peak times (late mornings, weekends, holidays). Many recent write-ups cite opening around 10:00 and running into the evening (~21:00–22:00), but hours can shift by branch and season; check the door or the brand’s latest post the day you go.
Line tip: If you see a rope line, one person can hold the spot while another scouts seats. Order first; seating usually turns over quickly.
What to order (and how to play it)
Butterful & Creamorous is known for maximalist pastries, towering napoleons, fruit-topped tarts, cruffin-style beauties, and laminated croissants the size of your forearm. At the CT collab space, expect signature berry cakes, rich pistachio bakes, and seasonal specials alongside espresso and tea drinks (iced looks great in photos, not going to lie). Recent café roundups highlight the berry napoleon and raspberry tart as crowd-pleasers if you want a second pick.
Our order: pistachio pastry, fresh strawberry pastry, and drinks. 10/10 for the flaky layers and the fruit.
Allergy/diet note: Labels skew in Chinese/English, double-check nuts, dairy, gelatin if you have restrictions.
Prices & payment
Plan on premium-café pricing (pastries commonly ¥35–¥80+, whole cakes and limited editions higher). Mobile payments rule; visitors can usually scan and pay with WeChat Pay or Alipay using a linked international card, set it up before you land so checkout is painless. (Cashiers can run cards in a pinch, but QR is smoother.)
Photo tips (because you will take photos)
- Best light: late morning or mid-afternoon for soft interior light; evenings give moodier gold/pink tones.
- Angles: shoot the pastry cases low and close, then step back for the pink seating + gold accents.
- Crowds: grab your pastry first, then circle back for the “empty” corner shot during a seat turnover (it happens every few minutes).
Make it a mini-route (very walkable)
Start: Jing’an Temple or Nanjing West Road shopping → stroll Wujiang Road food street → Butterful & Creamorous × Charlotte Tilbury for pastry + coffee → continue to West Nanjing Road malls or hop one station east to People’s Square. Wujiang Road itself is a destination, lined with snacks, cafés, and neon after dark.
Need-to-know at a glance
- Nearest metro: Nanjing West Road (Lines 2/12/13) → Exit 4 to Wujiang Road.
- General hours: commonly ~10:00–21:00/22:00; confirm day-of.
- Address used by guides: No. 269 Wujiang Road, Jing’an.
- Vibe: CT-pink glamour + viral pastry cases.
- Expect: lines at peak, premium pricing, QR payments.
